We work with leading trend agencies who are global experts on change, using trend forecasting combined with data science. This means that we can stay ahead of trends, discover the latest material innovations, and understand what makes our industry and the consumers in it tick.
Trend agencies aren’t looking for the next big flash in the pan that will disappear as quickly as it arrived, they take a macro, long term view so that we can innovate for the now and the future – so we can create outstanding products that you will want for years to come.
It’s a fascinating process where everything from catwalk shows, key world events, social media posts and global search sentiment are all analysed to provide unbelievably precise forecasts.
We partner with them on topics big to small; one of the areas we collaborate on are the colours for our limited edition phone cases.
For A/W we selected chestnut. Chestnut is a rich brown with red undertones, a warm colour that evokes both relaxation and creativity. This colour has been growing in popularity, particularly in menswear and womenswear, with trend agencies forecasting it to be a key colour in 2022. The perfect combination of rich brown and cherry red, chestnut has an intensity whilst still being very versatile.
Chestnut is available as part of the Split Silicone range for iPhone 13 Pro and 13 Pro Max, made from soft touch silicone, contrasted with aluminium. They also feature market leading MagSafe connection for ultimate convenience.
Only a small number were created and these can’t be found in any of our retail stores. Exclusively available on atomstudios.com