"Everything atom studios create is beautifully simple, innovative and sustainably conscious."
Smooth, endlessly recyclable aluminium. We purposefully selected grade 5052 aluminium, used in architecture, aircraft and marine environments, due to its hard wearing and durable nature. As well as its high strength, aluminium is lightweight and resistant to corrosion. To further strengthen the material we anodize it, which is the process of thickening, colouring and protecting the surface.
While plastic tends to be made from crude oil that’s extracted from the ground - a non-renewable resource - silicone is made from silica which is easily found in sand. While this can’t be considered an unlimited resource, it’s definitely more abundant. Silicone products can be recycled and are preferable to plastic because they don’t contain harmful chemicals.
We chose zinc alloy as it enables our small mass to have a great weight. Weighing over 165g, the smooth, ergonomic shape is as beautiful as it is functional.
Rubber pads create a non-slip base to ensure your cable weight stays in place. The discreet dual channel in the base of the weight provides compatibility with multiple cable shapes and sizes.
for cables that stay in place
Our mass cable weight is a simple solution to that endless stretch to pick up cables that have fallen off the table. By simply placing the weight on top of your cable, it keeps it neatly in place, whilst the groove on the base allows you to easily adjust access to your charger.
Three interchangeable adaptor heads for a simple solution to all your charging needs. Flat Universal comes with detachable adaptor heads for USB-A, Lightning and Micro USB ports. The heads can be easily swapped so you have the choice of charging USB-C to Lightning, USB-C to Micro USB, USB-C to USB-C, USB-A to Lightning, USB-A to USB-C or USB-A to Micro USB for a beautifully versatile solution. Travel pouch included to keep your cable and adaptor heads in one place.
Fast, efficient charge was always a priority for our cables, and a powerful cable is needed to achieve peak speed. Flat delivers on power and speed with 18W output via USB-C and up to 12W output via USB-A so you can spend less time charging.
As part of our human-centred approach to design, we look to solve the challenges you face with beautifully simplicity. The issue you told us was bothering you the most was tangled cables. That’s why the distinctive shape and material of our flat cables mean they are much less likely to knot and will stay tangle-free.
designed in london
We were brought together by our shared experience in the technology and accessory industry. After working for many of the world’s largest consumer tech brands, we joined together with the aim to make market leading accessories which deliver on design, sustainability and functionality.