what is EMF?

Mobile devices communicate by transmitting and receiving encoded radiofrequency (RF) signals, a form of electromagnetic field (EMF) – also commonly referred to as cell phone radiation.​

There is increasing evidence that exposure to radiofrequency EMF has negative health effects for humans:

that's where alara comes in.

Alara reduces exposure to potentially harmful radiofrequency radiation by reshaping a wireless device’s electromagnetic field (EMF). It is a capacitively coupling antenna system, consisting of micro-thin conductive silver elements precisely engineered to resonate at the frequencies at which your phone transmits. Alara Radiation Protection does not block or shield your signal – it works “in-tune” with your phone to reduce your exposure to As Low As Reasonably Achievable (ALARA).

tested and proven

Testing Human exposure to RF radiation is quantified by Specific Absorption Rate (SAR).​

Electric field measurements are performed inside a SAM (Specific Anthropomorphic Mannequin) phantom head which mimics the size, shape and RF properties of a human head. ​

Each head contains hundreds of probes to map a 3D exposure pattern and calculate a SAR value.​

The FCC requires that phones sold have a SAR level below 1.6 watts per kilogram (W/kg) averaged over 1 gram of tissue.

Alara’s radiation reduction has been independently verified by an A2LA accredited laboratory in accordance with measurement procedures specified in IEEE 1528-2003 and IEC 62209-1528:2020.

EMF in the Press

In September 2023 France's radiation watchdog banned sales of the iPhone 12 after tests showed the smartphone breached European radiation exposure limits.

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A Chicago Tribune investigation raises questions about whether cellphones always meet safety standards set up to protect the public.

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ProPublica reports that the wireless industry is rolling out thousands of new transmitters amid a growing body of research that calls cellphone safety into question.

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Watch Dr. Devra Davis from the
Environmental Health Trust (EHT) explain the latest research that links radiofrequency EMF to lowered sperm counts, an increased risk of Alzheimer's and cancer.

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Listen to Dr. Andrew Huberman, associate professor of neurobiology at Stanford University School of Medicine, explain on his Huberman Lab podcast that radiofrequency waves and EMFs have a negative impact on sperm quality.

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Vox takes a deeper look at the science of cellphones and health.

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