"Everything atom studios create is beautifully simple, innovative and sustainably conscious."
Smooth, endlessly recyclable aluminium. We purposefully selected grade 5052 aluminium, used in architecture, aircraft and marine environments, due to its hard wearing and durable nature. As well as its high strength, aluminium is lightweight and resistant to corrosion. To further strengthen the material we anodize it, which is the process of thickening, colouring and protecting the surface.
While plastic tends to be made from crude oil that’s extracted from the ground - a non-renewable resource - silicone is made from silica which is easily found in sand. While this can’t be considered an unlimited resource, it’s definitely more abundant. Silicone products can be recycled and are preferable to plastic because they don’t contain harmful chemicals.
Interchangeable adaptor head for a simple solution to your charging needs. Flat USB-C to Lightning comes with a USB-A adaptor head which can be easily connected onto the USB-C head, giving you the choice of charging USB-A to Lightning or USB-C to Lightning for a beautifully versatile solution. Travel pouch included to keep your cable and adaptor head in one place.
As part of our human-centred approach to design, we look to solve the challenges you face with beautifully simplicity. The issue you told us was bothering you the most was tangled cables. That’s why the distinctive shape and material of our flat cables mean they are much less likely to knot and will stay tangle-free.
Fast, efficient charge was always a priority for our cables, and a powerful cable is needed to achieve peak speed. Flat delivers on power and speed with 18W output via USB-C and up to 12W output via USB-A so you can spend less time charging.
made for iPhone
Fully MFi Certified, which means that our cable will seamlessly integrate with your Apple devices. MFi stands for “Made for iPhone/iPad/iPod” and it’s the certification that Apple assigns to authorised manufacturers to produce accessories for Apple devices.
designed in london
We were brought together by our shared experience in the technology and accessory industry. After working for many of the world’s largest consumer tech brands, we joined together with the aim to make market leading accessories which deliver on design, sustainability and functionality.
keep your cable in place
Designed to work seamlessly with mass cable weight for ultimate convenience. The separately sold cable weight features a channel in the base to fit our flat cables and keep them perfectly in place.